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Our brand is about more than simply selling you quality ammo at a great price. It’s about arming fellow patriots in the War of Ideas as to what America stands for, and the people who helped shape it.

As U.S. Senator Tom Coburn said: “The Second Amendment wasn’t written so you can go hunting, it was to create a force to balance a tyrannical force here.”

It’s in support of that struggle against state power that we look back at the history of our country, its Founding Fathers, and the physical and philosophical battles fought to protect our freedoms to this day.

We believe arming our fellow Americans – both physically and philosophically – helps them fulfill our Founding Fathers’ intent with the Second Amendment: To serve as a check on state power.

We believe the rights codified in our Bill of Rights were not given to us in a document, but by our Creator. That an unalienable right is God-given. It isn’t granted by a president, a king, or any government – otherwise it can be taken away.

The fact is that our Second Amendment rights exist to preserve all of the others.

We believe that the words of the courageous men who signed our Declaration of Independence should be taken seriously: “That all men are created equal. That they are endowed by their Creator with certain unalienable rights. That among these are Life, Liberty, and the pursuit of Happiness.”